Deliverable D4.1 Dissemination and Communication strategy
The purpose of this document is to present a comprehensive strategy to plan the communication and dissemination activities foreseen in the Ground Truth 2.0 project. The central elements of this strategy are the characterization of the target groups, the selection of the most appropriate communication
channels, the elaboration of the communication messages and the sound timing for the identified actions for dissemination and communication. The strategy is driven by specific and relevant objectives that will ensure the awareness raising and understanding of the activities and results of Ground Truth 2.0 among the identified target audiences and will promote action within the citizen science community. The sustainability and market uptake of the Citizen Observatories concept will also be addressed.
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